The short version
Who is Ed Dale?
The plain-English version, with the cupboard doors open.
- Who
- I'm Ed Dale. I've spent 35+ years in marketing, copywriting and coaching, and I'm a founder with multiple exits. These days I build practical AI systems for established businesses, founders and coaching companies.
- What I build
- I take one job that makes somebody groan, build the smallest useful AI tool around it, then move to the next. The win has to show up as time back, money saved, or an opportunity the business can actually use.
- Who it is for
- I usually start with the founder. Then we find the AI-friendly employee—the one already open to cool new stuff—and make one miserable part of their job surprisingly good. That is how the system grows: useful win by useful win.
- Track record
- I've been building with AI for more than four years. Long enough to know that the shiny part is rarely the useful part.
- Company
- Powerhouse Labs
Powerhouse Labs is my build practice. I build the tools and the method into the business, then design myself out of the job. The capability stays with your people. You do not get another IT vendor hanging off the side forever. - Contact
- ed@powerhouselab.ai