I build the useful bit.

You know the bit. The report nobody has time to write. The answer everyone keeps hunting for. I build one small AI tool that makes one pain in the ass disappear. Time back. Money saved. An opportunity that wasn't there yesterday.

RECEIVED

BUILDING BUSINESSES, WRITING COPY AND COACHING FOR 35+ YEARS / BUILDING WITH AI FOR 4+ YEARS

The build index

Things I have been building

Top-down AI systems look terrific in a boardroom. Then Monday morning happens. We start with one ugly little job for the founder and make it disappear. Then we find the person on the team who's open to cool new stuff and turn the job making their week miserable into something that works beautifully. One useful win. Then another. Rinse and repeat.

Coffee Commune

The Cafe Daily Report

Fifteen minutes after close, the manager gets the evidence and Phil Di Bella's coaching logic in Teams, ready for tomorrow's decisions.

RE Solutions

The Agreement That Refuses to Guess

The system assembles approved material, stops on missing facts, proves the wording has not drifted, then creates a Google Doc for human review.

Mastermind Business Accelerator

The Page That Remembered the Last One

The system remembers MBA's approved voice and design, adapts them to a different offer, then checks every inherited detail before the page is shown.

Ring Ring Marketing

The Report That Makes Invisible Work Visible

The pipeline turns approved source data into a consistent draft, while leaving screenshots and professional judgment as visible human steps.

BlackBelt

The Finder That Turns a Library Into a Roadmap

The finder starts with the question or coaching need, returns a useful training quickly, and shows where it sits in the larger journey.

Keep digging

The other drawers

Your First Dollar

The book where I wrote down the first-dollar lessons and the origin story.

AI30DC

The open-source challenge, built in public one useful piece at a time.

The Little Blue Report

My running report on AI experiments and the lessons that survive real work.

The earlier chapters

The old work has witnesses.

I will not make you take my word for the marketing years. The archive can do that job.

The Gary Halbert Letter

An early third-party account of my work with Gary Halbert.

Company note

Powerhouse Labs

Powerhouse Labs is my build practice. I build the tools and the method into the business, then design myself out of the job. The capability stays with your people. You do not get another IT vendor hanging off the side forever.

Questions, opportunities, or a useful mess: ed@powerhouselab.ai